Lamborghini Club America

Project Goals

Lamborghini Club America needed to refresh the club’s digital presence with a high-quality enterprise-level website. The site needed to convey the legacy of unparalleled performance of Lamborghini cars, while staying true to it’s classic luxury brand style. In addition, the LCA’s business requirements included:

• Secured and ease of content management
• Optimized site performance for increased audience reach
• Increase paid memberships by streamlining on-boarding workflow and ease of payment for new users
• Ability to promote and manage club events
• Capability to manage promotional partnerships through ad sales
• Capability to allow for classified listings to cater to secondary market users

Delivered Solutions

Solution Fuse was sought to deliver the re-branded site and to help LCA’s achieve their goals. We were able to build and customize the backend of the WordPress CMS to allow for easy management of vehicle galleries; added capability to allow for online member signups and payments through API integrations of payment portals. We integrated our customized events functionality to allow LCA to manage member and community events with ease. But most notable, was our customized solution to allow for members to list, promote, and sell their used Lamborghini vehicles directly on the site. The site was delivered fully performance optimized by utilizing development best practices, such as through object caching and compression.

Impact

With the debut of the new site, Solution Fuse was able to help Lamborghini Club America breathe new life and renewed interest into their club by meeting their strategic goals. Existing members were reassured that their beloved club is committed to continuing providing exceptional member benefits, while prospective members were eager to join a thriving community reflective of the luxury brand reputation, high-end clientele expects.

View Site